Digital Marketing Agency
ScaleUp Marketingcase study.
Conversion rate lifted from 1.1% to 3.8%
Marketing Funnel Landing Page
The Challenge
Their marketing campaigns drove traffic, but the funnel leaked at every stage. Conversions sat at 1.1% with high cart abandonment.
The Pivots
Custom Next.js landing page with an optimised funnel - integrated payment, lead capture, and CRM routing baked into the design.
Implementation
Mapped the full paid-traffic journey from ad click to checkout.
Rebuilt the landing page in Next.js with a tighter offer hierarchy and faster loading path.
Connected payment, lead capture, and CRM routing so no qualified enquiry sat untouched.
Added conversion tracking points for the highest-friction stages.
"The new funnel finally matched the quality of our campaigns. Leads stopped falling through the cracks."