The Pivots
Back to Results
CASE STUDY 02

Interior Design Studio

Aurelia Interiorscase study.

Monthly enquiries increased from 8 to 34

Before / After

Website Transformation

Hover each side to scroll

Before

Classic WordPress Site

Aurelia Interiors before website design with white background

After

User Experience (UX) Optimized

Aurelia Interiors after website redesign with dark editorial background
Page Load
6.4s0.9s
Time on Site
3.2x
Monthly Enquiries
834
Google Ranking
Page 3Top 3

Website Redesign (Before & After)

The Challenge

Their old WordPress site loaded in 6.4 seconds, looked dated, and converted poorly. Enquiries were drying up despite active marketing.

The Pivots

A complete Next.js redesign with elegant project galleries, headless CMS for self-managed content, and a full SEO/AEO foundation.

Implementation

1

Reframed the site around project proof, services, and enquiry intent.

2

Designed clean gallery modules that let the work carry the page.

3

Moved content into a headless CMS so the team could publish new projects without developer help.

4

Built metadata, internal links, and location-focused copy around commercial search terms.

Next.jsHeadless CMSSEO/AEOBespoke Design

"It feels like our studio finally has a website that sells the same level of taste we deliver in our projects."

Start Your Pivot